What We Are Reading: Covert Cows


What We Are Reading: Covert Cows

Omaira Gonzalez

Once a quarter, the directors get together to read and review a book together. Before the end of 2019, we read “Covert Cows and Chick-Fil-A” by Steve Robinson.

There were many great lessons to learn. My biggest takeaway was the importance of having a clear vision for yourself, organization, and the customers you serve. Truett was clear on the kind of business he wanted to run: one built around relationship, excellence, and integrity. When they began to expand, ensuring that each establishment upheld these principles was very important. His vision for himself was to first model the principles and behaviors he expected his team to practice. Truett believed that the use of personal power is so much more effective than position power. His vision for the organization was to treat others with excellence, be consistent in hospitality, and always aspire to the next level of service. The service delivered was key, but hospitality added value.

In order to remain grounded during times of crisis, the leaders devised a purpose statement to remind themselves why they existed and to help clear the path for future growth:

“To glorify God by being a faithful steward of all that is entrusted to us, and to have a positive influence on all who come in contact with Chick-Fil-A.”

The influence of Truett and his ability to impart vision demonstrated how he lived his life.

Question: How much clarity do you have about what your business stands for and why you exist?


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